FAMSA is a multinational company that offers a wide range of services and products. In this case two of their products were promoted, two new models of road and cross-country motorcycles. For this action, spaces were created in which the public could see copies of the bikes being promoted. To distinguish itself from the competition and give an added value by attracting the interest of visitors, I propose an experience with the bikes as protagonists.

The audience had the possibility to get on a motorcycle, wear a helmet with virtual reality support installed and have an immersive experience. It is an animation in which the audience is seen in first person, on an exact replica of the bike. During the course of the animation, it circulated through a futuristic scenario based on Tron’s aesthetics and then through a mountain stage, all visualized with 360º surround technology.